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Integrated Capabilities

 

Effective communications programs unite multiple elements to build and sustain a strong, consistent message. Serafin & Associates, Inc. deploys a mix of integrated capabilities to accomplish program goals.

 

§         Alliance/ network building

§         Collateral

§         Development/ management

§         Communication audit/ assessment

§         Community relations/ philanthropy

§         Corporate communications

§         Crisis preparedness and management

§         Employee communications

§         Event management/ production

§         Executive outreach

§         Financial/ investor relations

§         Government relations

§         Grassroots

§         Mobilization/ communications

§         Internal branding

§         Internet communications

§         Issues management/ advocacy

§         Litigation support

§         Media relations/ training

§         Public opinion

§         Measurement/ research/ accountability

§         Reputation management

 

People turn to Serafin & Associates to get the current issue resolved and mobilize for the future. Our team will develop and execute a plan to support and reinforce your strategies and objectives. Our key client drivers include:

 

  • Cost-avoidance
  • Freedom to operate
  • Speed
  • Culture shaping
  • Market opportunity

 

As your flexible, client-focused communications counselors, we deliver client solutions based on these core areas:

 

Consulting

 

We develop integrated communications plans to support client business objectives through real-time, hands-on strategic counsel for organizational leadership.

 

  • Communication Audits
  • Strategic Communication Planning
  • Communication Function Development & Enhancement

 

Corporate

 

We integrate with private and public company leadership, legal counsel, lobbyists and specialists to help clients with expansion, downsizing, crises, M&A, litigation, labor negotiation and organizational change.

 

  • Crises
  • Internal Communications
  • External Communications
  • Reputation/Issues Management
  •  

Public Affairs

 

We apply our integrated strategy to help organizations achieve their business/organizational goals through motivating public opinion. We engage people through education and motivate action with compelling, human messages.

 

  • Governmental/Legislative Support
  • Issue Campaigns
  • Campaign Consulting

 

Marketing

 

We develop programs to support and drive marketing results by leveraging the power of direct and indirect communications. We enhance the credibility of client messages to strengthen paid advertising and conventional marketing efforts.

 

  • Earned Media
  • Special Events
  • Grassroots/ Top Roots

 

Public Sector

 

We help the leaders, managers and employees understand, embrace and execute change through specially designed communication programs and strategies. With taxpayer dollars on the line, we strive to enhance the responsiveness, accountability and efficiency of our public sector clients.

 

  • Change Management
  • Internal Communication
  • Public Information

 

Organizations

 

We help develop and move agendas of associations, labor unions and special interest organizations. We enhance client value to current and potential member bases with sustained internal and external communications programs.

 

  • Integrated Communications
  • Member Communications
  • Image Campaigns

 

© 2008 Serafin & Associates, Inc.